By Dutta, Kirti <br/><br/>
Brand management: principles and practices 

 - 1st 
 - New Delhi  Oxford University Press  2012 
 - xxiii; 455p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Use of brands and trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUT