By: Sharma, Kavita <br/><br/>
Advertising planning and decision making 

 - 1st 
 - New Delhi  Taxmann's  2011 
 - 373p. 
<br/><br/><label>ISBN: </label>9788171949427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA