By Dutta, Kirti <br/><br/>
Integrated marketing communication 

 - 1st 
 - New Delhi  Oxford  2016 
 - xix; 489p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DUT