By Lilien, Gary L <br/><br/>
Principles of marketing engineering and analytics 

 - 3rd 
 - Philadelphia  Decision Pro Inc.  2017 
 - xvi; 305p. 
<br/><br/><label>ISBN: </label>9780985764821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Data Processing, Marketing Decision Making
<br/><br/><label>Dewey Class. No.: </label>658.802  / LIL