Ramesh Kumar, S. <br/><br/>
Advertising, brands and consumer behaviour :   the Indian context 

 - New Delhi  Sage  2020 
 - xiv; 266p. 
<br/><br/><label>ISBN: </label>9789353883928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- India.
<br/><br/><label>Dewey Class. No.: </label>659.10954  / RAM