TY  - BOOK
AU  - Ramesh Kumar, S.
AU  - Krishnamoorthy, Anup 
TI  - Advertising, brands and consumer behaviour : : the Indian context
SN  - 9789353883928
U1  - 659.10954 
PY  - 2020///
CY  - New Delhi
PB  - Sage
KW  - Advertising -- India
ER  -