By West, Douglas <br/><br/>
Strategic marketing: creating competitive advantage 

 - 2nd 
 - New Delhi  Oxford University Press  2010 
 - xxvi; 585p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing-strategic
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES