TY  - BOOK
AU  - Heath, Chip , Heath, Dan 
TI  - Made to stick : : why some ideas survive and others die
SN  - 9781400064281
U1  - 302.13 
PY  - 2007///
CY  - New York 
PB  -  Random House
KW  - Social psychology.
KW  -  Contagion (Social psychology)
ER  -