TY  - BOOK
AU  - Guptara, Jyoti
TI  - How do stories work?: Business storytelling from hype to hack
SN  - 9781913738969
U1  - 658.452 
PY  - 2022///
CY  - England, UK
PB  - Pippa Rann
KW  - Business storytelling
ER  -