By Ragas, Matthew W <br/><br/>
The power of cult branding 

 - 1st 
 - Newyork  Currencey  2002 
 - xIiv; 178p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAG