Westwood, John  <br/><br/>
How to write a marketing plan  

 - 4th 
 - New Delhi, India  Kogan Page  2013 
 - x; 172 p.  
<br/><br/><label>ISBN: </label>9780749467128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management, Marketing--Planning, Marketing--Decision Making
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES