Edited by Suresh, K <br/><br/>
Effective B2B marketing: concepts and cases 

 - 1st 
 - Hyderabad  The ICFAI University Press  2005 
 - ix; 217p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / EFF