Maslen, Andy <br/><br/>
Persuasive copywriting  Cut through the noise and communicate with impact  

 - 2nd  
 - New Delhi, India  Kogan Page  2019 
 - xii; 264 p. 
<br/><br/><label>ISBN: </label>9780749483661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy, Persuasion (Psychology), Marketing, Business communication
<br/><br/><label>Dewey Class. No.: </label>659.132  / MAS