Blue ocean shift :   beyond competing : proven steps to inspire confidence and seize new growth 

 - New York  Hachette Books  2017 
 - xi, 322 p.  illustrations, charts ; 24 cm 
<br/><br/><label>ISBN: </label>9781509832194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802   / KIM