Wirtz, Jochen; <br/><br/>
Services marketing   : people, technology, strategy 

 - 9 
 - USA  World Scientific  2022 
 - xvii, 665p 
<br/><br/><label>ISBN: </label>9781944659820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR