Kapferer, Jean-Noël <br/><br/>
The new strategic brand management : creating and sustaining brand equity long term 

 - Fifth 
 - New Delhi  Kogan Page  2012 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>BUSINESS & ECONOMICS Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.827	  / KAP