TY  - BOOK
AU  - Kapferer, Jean-Noël
TI  - The new strategic brand management : creating and sustaining brand equity long term
SN  - 9780749465155
U1  - 658.827  
PY  - 2012///
CY  - New Delhi
PB  -  Kogan Page 
KW  -  BUSINESS & ECONOMICS Marketing Research
ER  -