Tapp, Alan <br/><br/>
Principles of direct and database marketing 

 - 1st 
 - New Delhi  Pearson India  2022 
 - 517p. 
<br/><br/><label>ISBN: </label>9788131764411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  TAP