Kumar, Rameh S. <br/><br/>
Consumer Behaviour: The indian contect - Concept and cases 

 - 2nd 
 - Noida  Pearson India  2017 
 - 329p. 
<br/><br/><label>ISBN: </label>9789332586499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342