TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
AU  - Narayandas, Das
TI  - Business Market Management (B2B): Understanding, creating and delivering value
SN  - 9788131731635
U1  - 658.8 
PY  - 2023///
CY  - Noida
PB  - Pearson India 
KW  - Market Management
ER  -