TY  - BOOK
AU  - Krishnamacharyuly, C.S.G.
AU  - Ramakrishnan, Lalitha
TI  - Rural marketing: Text and cases
SN  - 9788131732632
U1  - 658.8091734 
PY  - 2023///
CY  - Noida
PB  - Pearson India 
KW  - Rural marketing
ER  -