Rudani, R. B. <br/><br/>
Basic of marketing management: Theory and practice 

 - 2nd  
 - New Delhi  S. Chand and Company  2012 
 - 469p. 
<br/><br/><label>ISBN: </label>9788121931687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8