TY  - BOOK
AU  - Jain, Varsha
AU  - Sheth, Jagdish
AU  - Schultz, Don E.
TI  - Consumer behavior: a digital native
SN  - 9789353437695
U1  - 658.8342 
PY  - 2019///
CY  - Noida
PB  - Pearson Education India
KW  - Consumer behavior
ER  -