Moriarty, Sandra <br/><br/>
Advertising and IMC: Principles and practice 

 - 11th  
 - Noida  Pearson India Education  2021 
 - 664p. 
<br/><br/><label>ISBN: </label>9789390394937 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1