TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells, William D.
AU  - Wood, Charles
TI  - Advertising and IMC: Principles and practice
SN  - 9789390394937
U1  - 659.1 
PY  - 2021///
CY  - Noida
PB  - Pearson India Education
KW  - Advertising management
ER  -