Kumar, Arun <br/><br/>
Marketing management 

 - 3rd 
 - Noida  Vikas Publishing House  2016 
 - xxii, 668p. 
<br/><br/><label>ISBN: </label>9789325982406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8