TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ishita
TI  - Marketing management: Indian cases
SN  - 9789332587106
U1  - 9789332587106 
PY  - 2018///
CY  - Noida
PB  - Pearson India Education
KW  - Marketing managment
KW  - Case studies
ER  -