Mandel, Jay <br/><br/>
Brand strategy in three steps: A purpose driven approach to branding 

 - 1st 
 - UK  Koganpage  2023 
 - 241p. 
<br/><br/><label>ISBN: </label>9781398609792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand strategy
<br/><br/><label>Dewey Class. No.: </label>658.827