Sheth, Jagdish N. <br/><br/>
The 4A's of marketing: Creating value for customers, companies  and society 

 - 1st 
 - UK  Routledge  2012 
 - 209p. 
<br/><br/><label>ISBN: </label>9780415898355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SHE