TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Sisodia, Rajendra S.
TI  - The 4A's of marketing: Creating value for customers, companies  and society
SN  - 9780415898355
U1  - 658.8 SHE 
PY  - 2012///
CY  - UK
PB  - Routledge
KW  - Marketing
ER  -