Keller, Kevin Lane <br/><br/>
Strategic brand management: Building measuring and managing brand equity 

 - 5th 
 - Noida   Pearson India Education   2020 
 - xxx, 642p 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL