TY  - BOOK
AU  -  Keller, Kevin Lane
AU  -  Swaminathan, Vanitha 
AU  - Parameshwaran, Ambi MG 
AU  - Jacob, Isaac C
TI  - Strategic brand management: Building measuring and managing brand equity
SN  - 9789353946135
U1  - 658.827 
PY  - 2020///
CY  - Noida 
PB  - Pearson India Education 
KW  -  Brand management
ER  -