Belch, George E. <br/><br/>
Advertising and Promotion:  An integrated marketing communications perspective 

 - 12th 
 - Chennai  McGraw Hill  2022 
 - xxxi, 712p 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL