By Kotler, Philip <br/><br/>
Principles of marketing 

 - 11th 
 - New Delhi  PHI  2006 
 - xviii; 651p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT