Aaker, David <br/><br/>
Creating signature stories:  Strategic messaging that persuades, energizes and inspires 

 - Gurugram  Penguin random house  2018 
 - xvi, 167p. 
<br/><br/><label>ISBN: </label>9780143456414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827   / AAK