TY  - BOOK
AU  - Aaker, David A
AU  - Moorman, Christine
AU  - Islam, Jamid ul
AU  - Rahman, Zillur
TI  - Strategic market management
SN  - 9789354243387
U1  - 658.8 
PY  - 2022///
CY  - New Delhi 
PB  - Wiley 
KW  -  Marketing--Management
ER  -