By Nargundkar, Rajendra <br/><br/>
Marketing research: text and cases 

 - 3rd 
 - New Delhi  McGraw-Hill  2015 
 - xxvi; 533p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / NAR