TY  - BOOK
AU  - Kotler, Philip
AU  - Mukharjee, Tuhin
TI  - Essentials of modern marketing: Marketing management for the 21st century and beyond
SN  - 9789359308418
U1  - 658.8 
PY  - 2024///
CY  - Noida
PB  - Vikas
KW  - Marketing
ER  -