TY  - BOOK
AU  - Cateora, Philip R.
AU  - Money, Bruce R.
AU  - Graham, John L.
AU  - Gilly, Mary C.
TI  - International marketing
SN  - 9789389538243
U1  - 658.84 
PY  - 2020///
CY  - Chennai
PB  - McGraw-Hill education
KW  - International Marketing
ER  -