TY  - BOOK
AU  - Kumar, Divesh
AU  - Rehman, Varisha
AU  - Rahman, Zillur
TI  - Integrated marketing communication in digital age
SN  - 9789357466097
U1  - 658.8 
PY  - 2024///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing
KW  - Communication
KW  - Digital age
ER  -