By Kumar, Arun <br/><br/>
Marketing management: comprehensive text, best practices, corporate insights 

 - 1st 
 - New Delhi  Vikas Publishing House  2006 
 - xxiii; 864p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM