By Ramaswamy , V. S. <br/><br/>
Marketing management: planning, implementation and control global perspective Indian context 

 - 3rd 
 - New Delhi  Macmillan  2005 
 - xxxv; 748p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management- planning implementation and control
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM