By Peppers, Don <br/><br/>
The one to one field book: the complete toolkit for implementing a 1 to 1 marketing program 

 - 1st 
 - New York  Currency Doubleday  1999 
 - xxiv; 406p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cusmoter relation market segment Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / PEP