By Peppers, Don <br/><br/>
Return on customer: a revolutionary way to measure and strengthen your business 

 - 1st 
 - Newyork  Currency Doubleday  2005 
 - vii; 296p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEP