By Patnaik, U. C. <br/><br/>
Effectiveness of advertising 

 - 1st 
 - New Delhi  Sonali Publications  2005 
 - v; 229p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / PAT