By Raju, M. S. <br/><br/>
Consumer behavior: concepts, applications and cases 

 - 1st 
 - New Delhi  Vikas Publishing House  2005 
 - xvi; 351p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RAJ