By Pillai R.S.N. <br/><br/>
Modern marketing: principles and practices 

 - 1st 
 - New Delhi  S. chand & company  2009 
 - xii; 592p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Modern marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL