By Bingham, Frank G. Jr. <br/><br/>
Business marketing 

 - 3rd 
 - New Delhi  McGraw Hill  2005 
 - xv; 475p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIN