By Dayal, Manoj <br/><br/>
Media metrics: an introduction to quantitative research mass communication 

 - 1st 
 - New Delhi  Sage  2017 
 - xxiii; 458, A-6p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23072/7  / DAY