By Lusch, Robert F. <br/><br/>
The service-dominant logic of marketing: dialog, debate and directions 

 - 1st 
 - New Delhi  PHI  2006 
 - xviii; 449p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LUS